How to buy Facebook shares (Nasdaq: Meta)

Buy Facebook (Meta) shares commission-free

We reccommend eToro to buy Facebook (Meta) shares. It’s a comprehensive trading app which allows you to trade and invest in thousands of stocks, currencies and funds and copy the trades of others. Investing is commission-free too.

Capital at risk if you invest.

Table of Contents

In this guide we show you how to buy Facebook shares in the UK. Facebook was renamed in 2021 to Meta Platforms, Inc (Nasdaq: META) so to buy Facebook shares you’ll actually need to buy Meta shares.

We’ll explain the name change from Facebook to Meta and then we’ll take you through how to buy Facebook shares in the UK through a general investment account, an ISA, a SIPP and a LISA. We’ll also cover how to buy Facebook stock as fractional shares.

What is Facebook?

Facebook is one of the world’s best known social media companies and one of the most valuable companies in the world.

It was co-founded by Mark Zuckerberg in 2004 and he continues to run the company as CEO to this day. He also controls the majority of voting rights in Facebook’s holding company, Meta Platforms, and personally holds around 14% of Meta’s shares.

So, what’s Meta?

After a raft of negative publicity and criticism Facebook decided to change its corporate name to Meta Platforms in 2021. 

The name of its core product, the social media network known as Facebook, remains the same. Its other core brand names also remain unchanged, including Instagram and Whatsapp.

So, there was no major change to user’s experience when logging in to Facebook or Instagram, but there was a difference to investors. Meta Platforms is the name of the company listed on the Nasdaq stock exchange and you’ll need to buy shares in Meta if you want to own a piece of Facebook.

Meta is one of the ‘Magnificent 7’

So, Facebook changed its corporate name to Meta Platforms in 2021 but that didn’t much affect its share price growth and valuation since then. At least not negatively – Meta now has a market cap (the total value of all of its shares added together) of $1.3 trillion at the time of writing (April-24). 

That makes Meta one of the most valuable companies in the world. It’s also part of the so-called ‘Magnificent 7’ group of technology giants which dominate the Nasdaq stock exchange.

The others are Google (its corporate name is Alphabet), Microsoft, Amazon, Apple, Tesla and Nvidia. Recently, the combined value of these 7 companies has accounted for around 29% of the total value of all stocks listed on the S&P 500.

Together, these companies were responsible for two-thirds of the S&P 500’s gains in 2023. In fact, Meta Platform’s share price rose 194% in 2023 which is one of the drivers behind people’s interest in how to buy Facebook shares.

Meta’s live share price

How to buy Facebook shares

The process to buy shares in Facebook (Meta) is simple:

  1. Choose the best investment platform for you
  2. Open the right type of account with them based on your needs
  3. Search for Meta Platforms (META) on their platform and trade or buy Meta shares

We recommend eToro as the best way to buy shares in Meta in the UK.

eToro

eToro is our top-rated investment app, it’s easy to use, has lots of innovative features and allows you to trade commission-free.

Capital at risk if you invest.

Here’s what the trading screen in eToro’s app looks like:

How to buy Facebook (Meta) shares on eToro's app
Meta Platforms on the eToro trade screen (11th April-24)

Hit ‘Trade’ and you’re ready to buy Meta shares with eToro.

You’ll also need to complete a W8-BEN form before you are able to buy Meta shares, or any US stock, as a non-US person. More on this below.

This article has been reviewed by Alex, who is a Chartered Accountant and the founder of Generation Money. Alex is an experienced investor and spent more than a decade working in financial services, most recently as a Vice President at Barclays, so you’re in safe hands.

Buy Facebook shares in an investment account

If you want to set up an account and buy shares in Facebook quickly, then a general investment account (GIA), sometimes known as a trading account or just an investment account, is a great way to get started.

eToro

eToro is our top-rated investment app, it’s easy to use, has lots of innovative features and allows you to trade commission-free.

Capital at risk if you invest.

You can have as many GIAs as you like, and there are no contribution or withdrawal limits or penalties.

But, you may have to pay income tax, dividend tax or capital gains tax on any gains or income received through a GIA. There are a number of allowances before you’d have to pay tax, but it will come down to your individual circumstances.

Sometimes a GIA is referred to as a dealing account, usually by the more traditional stockbrokers. 

If you’d prefer a traditional stockbroker with modern features and customer support over the phone, then we recommend Interactive Investor.

Interactive Investor

With over 400,000 customers, Interactive Investor is one of the largest investment platforms in the UK.

It has over 40,000 shares and investments to choose from, fees which get cheaper the more you invest and one free trade per month. Its customer service is top-rated, too.

Buy Facebook shares in an ISA

An Individual Savings Account (ISA) is a government approved way of saving and investing without paying tax. 

Through a Stocks and Shares ISA, you can invest in shares, bonds and funds without paying income tax, dividend tax and capital gains tax on your investments.

Whether you’re going to buy shares in Facebook or not, you should consider opening a Stocks and Shares ISA as a great, tax-efficient way of building an investment portfolio. You can contribute up to £20,000 a year into a Stocks and Shares ISA. 

We recommend Interactive Investor as our number one Stocks and Shares ISA provider. It’s one of the largest investment platforms in the UK, has a huge range of investments and excellent customer support.

Interactive Investor

We recommend Interactive Investor as our number one Stocks and Shares ISA provider. It’s one of the largest investment platforms in the UK, has a huge range of investments and excellent customer support.

Read more about ISAs in our expert-written guides:

Buy Facebook shares in a SIPP

Whether you already have a self-invested personal pension (SIPP), or want to open one, you may be thinking about adding Facebook shares to your portfolio. 

A SIPP is a great, tax-efficient method of saving for your retirement, with lots of investment options and control over how you invest.

If you want to buy Facebook shares in a SIPP, then we recommended AJ Bell as our number one SIPP provider:

AJ Bell

For its huge range of investments and low pricing, AJ Bell is our top pick for best SIPP. 

There are thousands of shares, funds, ETFs, investments trusts and bonds to choose from. Plus, 4 ready-made portfolios if you don’t want to pick your own investments.

AJ Bell is also known for its excellent customer service and it has a Trustpilot rating of 4.8.

Capital at risk if you invest.

For a full range of SIPP providers and to see more on why we ranked AJ Bell top, read our guide to the best SIPP providers. You can also read our guide to the cheapest SIPP.

Note: you do not need to complete a W8-BEN form for investing in US shares when doing so in a SIPP. More on the W8-BEN form below.

Buy Facebook shares in a Lifetime ISA

Lifetime ISAs (sometimes referred to as LISAs) are tax-free savings and investment accounts designed to be put towards your first home, or for retirement. 

You have to be an adult aged 40 or under to open a Lifetime ISA and can contribute up to £4,000 a year, which also counts towards your overall ISA annual allowance of £20,000. 

The great benefit of a LISA is that the government gives you a 25% bonus on all your contributions. 

That can really add up over time, so you should strongly consider opening a Lifetime ISA if you’re eligible. But, there are strict penalties for withdrawing money for any other reason than to buy a first home or for retirement.

Hargreaves Lansdown

Not all investment platforms offer a Lifetime ISA but Hargreaves Lansdown does and it’s one of the lowest cost out there.

There’s a huge range of investments, great customer support and no transfer or exit fees.

How to buy shares in Facebook using fractional shares

You don’t have to own a whole share in a company when investing these days. You can instead buy a fractional share, which is a proportion of a single share.

Many of the best investment apps in the UK allow you to do this. It’s particularly useful for buying shares in companies with high share prices, which can put them out of reach for new investors.

For example, you can buy 10% or 50% of a share instead of one whole share. This lowers the funds required to get exposure to high-priced shares.

Meta’s share price is quite high, especially for a beginner investor who doesn’t want to invest too much in a single stock. It’s been above $500 per share for more than a month now (as of April-24) and hasn’t dipped below $200 for more than a year. 

But, if you don’t want to buy a whole share in Meta you can still buy a proportion of a share instead.

Our preferred platform for buying fractional shares is eToro, and you can buy fractional Facebook (Meta) shares on their platform. 

eToro

eToro is our top-rated investment app, it’s easy to use, has lots of innovative features and allows you to trade commission-free.

Capital at risk if you invest.

Buy Facebook shares in a Junior ISA

A Junior ISA is a tax-efficient savings and investment account for children, which can only be opened by a child’s parent or guardian. 

Once opened, anyone is able to contribute, such as grandparents, and there’s an annual limit of £9,000. All gains and income generation within a Junior ISA is free from income tax, dividend tax and capital gains tax. 

To buy Facebook (Meta) shares in a Junior ISA, you’ll need to first open a Junior ISA account for your child. Our top-rated Stocks and Shares Junior ISA is with Hargreaves Lansdown.

Hargreaves Lansdown

The UK’s largest retail investment platform, Hargreaves Lansdown, is our top pick for the best Junior Stocks And Shares ISA.

It charges no account or dealing fees at all – including on US shares – and has the widest range of investment options, as well as great customer service.

For more on Junior ISAs and why we rate HL as number one, read our full guide to the best Junior Stocks and Shares ISAs

How to buy Facebook shares in the UK

We’ve covered all of the main ways of how to buy Facebook (Meta) shares in the UK, but as a non-US person, you must complete a form known as W8-BEN

All stocks listed in the US are subject to US financial rules and tax laws.

A W8-BEN form is required by the Internal Revenue Service (IRS, the US’s tax collector) for non-US persons who wish to deal in US-listed securities. The key purpose is tax.

The US applies a withholding tax of 30% on non-US persons for dividends and interest income received on US assets. By completing a W8-BEN form, this tax reduces to 15%. Regulated brokers and investment platforms in the UK all require you to complete this form before buying US shares.

All of the investment platforms and brokers in this guide will require you to complete a W8-BEN form before you can buy Facebook shares, unless you do so through a SIPP. Buying US shares within a SIPP is free from US withholding tax and does not usually require a W8-BEN form.

Here’s the prompt you’ll see when buying US stocks and ETFs with eToro.

eToro W8 BEN form

eToro makes it easy to complete the W8-BEN form through its app and its online platform. 

Should you buy Facebook (Meta) shares?

If you’re reading about how to buy Facebook (Meta) shares, you’re probably already thinking ‘should I buy Facebook shares?’.

We cannot help you with that one, as we don’t give investment advice. It’s down to you to do your own research on Meta stock and make your own investment decision. Although Meta has seen huge growth in its share price in the last year or so, past performance isn’t a reliable indicator of future performance.

The investment platforms we’ve covered above all have tools and resources available to help you with your research and analysis. We suggest you make use of them – especially the tons of features that eToro provides.

All of the investment platforms in this guide are regulated by the Financial Conduct Authority (FCA) and are part of the Financial Services Compensation Scheme (FSCS), protecting up to £85,000 of your money in the unlikely event that the platform goes out of business.

Note: to buy Facebook stock and to buy Facebook shares means essentially the same thing. Buying stock, or owning stock, tends to be more widely used in the USA than in the UK. 

Start investing

That covers how to buy Facebook (Meta) shares in the UK. Let’s summarise.

First, decide which investment platform you want to use. Then decide which type of account you’d like to invest through (or you may already have an investment account). Make sure to complete a W8-BEN form, too.

Don’t forget that Facebook is owned by Meta Platforms, which is the name of the entity listed on the Nasdaq stock exchange.

Finally, search for Meta (ticker: META) on your chosen investment platform, select how many shares you want to invest in and hit ‘buy’.

Here’s a final reminder of our top picks of each type of account:

You May Also Like

Disclaimer: This article should not be considered financial advice. We do not recommend that you buy Facebook shares, nor do we recommend that you do not buy Facebook shares. No view is held or given on the present or future value of any investment mentioned in this article or elsewhere on our site. You should do your own research and make your own investment decisions. Investments may rise or fall in value; your capital is at risk if you invest.

Any company information or statistics mentioned were correct at the date of publication but may have changed since then.

Buy Facebook (Meta) shares

We reccommend eToro, it’s commission-free and has thousands of shares.
Capital at risk if you invest. FCA regulated and FSCS protected.

Generation Money Guarantee

At Generation Money our purpose is to help you make better financial decisions. All of our articles are independently written and/or edited by finance professionals and adhere to strict editorial guidelines. This post may contain links which, if clicked, could result in a payment to the site. These links never impact our editorial policy and all rankings and product recommendations remain unbiased. For more details, read how this site is financed.

Get £200 cashback with Interactive Investor

Get £200 cashback when opening and investing in a SIPP, or transferring a SIPP. Terms apply.

Capital at risk if you invest. Interactive Investor is regulated by the FCA and has FSCS protection.

Recent Articles